Chapel Hill Fashion Boutique Goes Green
Fashion boutiques Uniquities and Uniquities Mix announced a bold initiative to promote a green and sustainable lifestyle in their three Triangle locations.
The campaign begins with the introduction of new green collections and a re-usable green canvas Tote during Uniquities Green Designer Week from April 17 to 24 to coincide with Earth Day.
“We’re really excited to show our customers that you can be green and fashionable at the same time,” says Uniquities owner Julie Jennings. “Designers are starting to work with organic materials and we now have the opportunity to introduce our customers to clothing that’s both hip and sustainable. It’s amazing to see these new fashion choices that weren’t available last year or even a few months ago.”
During Green Designer Week Uniquities and Uniquities Mix will introduce new collections from new and current designers that incorporate organic fabrics and promote sustainability. Among the new lines are designer jeans made from organic denim from Green Label by J Brand and C&C California’s organic tees, which include recycled paper tags that have seeds in them. When the tag is planted, wildflowers will grow.
Uniquities is also introducing a new green canvas tote that will be free with any purchase during Green Designer Week. Customers will be encouraged to reuse the tote for future purchases with a $2 off discount when shopping with the tote. The goal is to stop producing disposable bags in favor of this tote. Stores will also display “Tips to Love the Planet” posters in each of stores with simple things we can all do to lessen the impact on our environment.
“While the green movement is common in many industries, it has not been embraced by fashion retail. We want to change that,” says Jennings. “It’s not possible for our stores or our customers to be environmentally perfect, but every little bit each of us can do individually can have an impact on the world we live in.”
Uniquities has locations on Franklin Street in Chapel Hill and Cameron Village in Raleigh. Uniquties Mix is located in North Hills in Raleigh.
About Uniquities and Uniquities Mix:
Specializing in emerging to established designer clothing and accessories since 1992, Uniquities is the boutique southern women rely on to outfit themselves in the latest fashions. The first real women’s designer boutique in the area, Uniquities remains a fashion leader for women in the south and elsewhere. With a store in Chapel Hill and a newly expanded store in Raleigh, Uniquities’ mixture of denim, key brands and that special something brings in customers again and again. Uniquities Mix, which opened in Raleigh in October 2005, is a stylish and sophisticated combination of clothing, accessories and shoes for the more upscale customer who is looking for directional designer clothing mixed with contemporary essentials and a personalized shopping experience.
