Ads Mission…
Thursday, July 31st, 2008
It’s the mission of any ad to get you to buy the product it’s pitching—and today—both John McCain and Barack Obama are on a mission to convince you that Obama is either:
A) just a rock Star
B) a strong leader
But, while they do it— they’ve diverting our attention from a much more important campaign issue.
It started with an attack ad by the McCain camp—which featured pictures of both Britney Spears and Paris Hilton.
Listen for the subtle use of music underneath the images of Obama and McCain to drive home the ad’s point.
Obama gets a dirge-like drum-roll, while the music that swells under the McCain logo is downright chipper as it ends on a warm and fuzzy image of the candidate.
It didn’t take the Obama people long to crank out a rebuttal.
Equally effective in its subtle use of music and imagery—the Obama ad uses black and white photos to create a more sinister and “old fashioned” portrait of McCain while a plaintive musical score plays.
When it comes time to highlight Obama, the images switch to bright color, while stirring march-like music underscores the words.
Both ads use a similar sounding female announcer—and both ads are brilliantly done.
The problem is—while both ads get lots of play in blogs, main stream media news stories, and other venues—they are keeping our attention away from the issue of the economy.
Neither candidate is addressing the substantive issues about what they’ll do to help the millions of us who are hurting.
As Forbes‘ Brian Wingfield pointed out here, this election may end up turning on whether a continuation of George Bush’s economic policies will be good for the country are not.
Meanwhile, we sit mesmerized by cleverly edited images and music—picking our candidates based on superficialities.
C’Mon folks. Don’t let Madison Ave. disenfranchise you.
—Steve
Link to the video and the story Steve covered today on NBC-17
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