Do you ever simply want to GAG when you here that another corporate retailer, fuel supplier, grocer, etc. is “going green!”?
I feel increasingly fed-up with the economic adulteration of today’s hippest catch phrase, used to define the entire efforts of a company when the truth of it is they are doing only one or two things to be greener… and honestly, things they likely should have taken up before they saw how “cool” (aka profitable via press release) people think “green” is. Yuck.
For instance, a certain commercial aired a number of months ago~ strong message, strong images, total farce. At least, total farce is what those who actually think in an environmental sense saw in this mega-corporation’s commercial. City Hippy gives a perfect rundown. Marc’s dad and I broke it down the same way the first time we saw it. Bah!
We have other problems with “green” too (me and my split personalities, you know).
“MisterMom” Randy further explains the problem with our term du jour:
I am afraid they will simply be the latest fad, only to be replaced next spring by the next thing. Furthermore, I’m not sure it really matters if we “go green” or not…
So much of the damage we cause in this world is secondary. We don’t see it, but it exists, because we demanded it, non-the-less. We want tomatoes in Chicago in January…
I try to recycle, conserve on gas, buy organic, etc. SO WHAT. Ultimately I use too much, buy too much, spend too much, throw away too much, etc…
Randy says it perfectly in that
[we’re] not trying to exploit children in Pakistan or Malaysia. [We’re] just living [our] lives, enjoying the materials goods that are available to [us].
Randy’s right. The majority of us either don’t know all the ways we’re messing things up, or we know and don’t exactly know how to do it differently (given our individual constraints).
That’s why it’s so important, I think, to keep doing those “little” things and to stay aware of where we fall short: so we can make a change when that new idea comes to us (like the fact I just chucked two plastic shower curtain liners away that I had let get gross with mold~ oops).

The efforts and conciousness of people like Randy are why I am sick to my stomach that so darn many corporations now claim to have “gone green” due to the efforts they’ve begun but regardless of ALL the things they choose to overlook.
I personally could respect a company a lot more for saying they are “working toward green”, “going greener”, “starting a green initiative”, or something else equally relevant without being all-encompassing. Bah!
… and I step off my pedestal… Thank you for your time and attention.